Really, What do you do? Just pause and answer that question.
Is it clear? Is it concise? Does it convey your passion? Does make the person want to know more? If not, then you are missing out on creating more business, contacts, and opportunities for yourself.
You are a critical part of your marketing strategy. Know you and what you do. You are a walking OPT IN for your business collecting leads by sharing what you do.
The trick is to be clear, concise and real. That means taking the time to choose your words and practice them so that in any situation you can convey what you do suited for your audience.
HOW? Answer these questions: What do you do? Who do you do it for? Why do you do it? What are the benefits? What can the person you are speaking do to learn more about what you do?
Write out your answers and then practice.
If you need some ideas on how to "Pitch" Yourself, Carmine Gallo is the expert!
See that woman in front with the blonde hair and the big smile.
She is definitely having a good audience experience. I can say that for sure because that is me! This was an audience experience at TEDxCentennialParkWomen where we each had a drum and we were led by Jo-Ann Radus of the Drum Cafe in an interactive drumming experience. She knew exactly how she wanted her audience to feel. IGNITED! And we were!
We often ask ourselves as speakers, "What do we want the audience to take away from our talk," but do we ever ask, "How do we want our audience to feel?" Knowing the answer to that question will help you shape your talk to truly fit your audience. If you want your audience to feel compassion then you might choose words, stories, pictures that evoke that feeling. If you want your audience to feel curious, then feed them information in a way that has them wanting to know what's next.
This TEDx event was especially fun because in between speakers they had audience experiences where we got to dance, drum, and move. These experiences gave us a chance to laugh, engage and feel like we were a part of what was happening on stage.
When writing and delivery your talk ask yourself along the way, "How do I want my audience to feel" and then DELIVER!
I am about to reveal the secret to being a great speaker. This secret is what defines you as a speaker and will have your audience in the palm or your hand wanting to know who you are and how they can be a part of what you do. Sound intriguing? It is! Your talk can have the best constructed words, engaging images and beautifully crafted materials, but if you are missing this secret ingredient then your message may not be heard.
The Secret is YOU!
It is your unique blend of personality, passion and experience that will deliver a talk that is alive and connects with the minds and hearts of your audience. Relating and connecting with your audience is what turns a good talk into a great talk. Your topic and the words that you craft is the meat and potatoes of your talk, but YOU are the special sauce and spice that brings flavor to your talk.
Time and time again I work with speakers who feel like they need to get out of the way of their talk, "It's not about me." But, it is about YOU. Your the one standing in front of the people, your the one who was selected to speak, your the one with the information. The words are coming out of your mouth.
Own it! BE AUTHENTIC! Be YOU!
GOT PERSONALITY?- Here are list of positive adjectives. Write down the ones that you "own" and next time you are stage deliver your unique brand of personality!