Really, What do you do? Just pause and answer that question.
Is it clear? Is it concise? Does it convey your passion? Does make the person want to know more? If not, then you are missing out on creating more business, contacts, and opportunities for yourself.
You are a critical part of your marketing strategy. Know you and what you do. You are a walking OPT IN for your business collecting leads by sharing what you do.
The trick is to be clear, concise and real. That means taking the time to choose your words and practice them so that in any situation you can convey what you do suited for your audience.
HOW? Answer these questions: What do you do? Who do you do it for? Why do you do it? What are the benefits? What can the person you are speaking do to learn more about what you do?
Write out your answers and then practice.
If you need some ideas on how to "Pitch" Yourself, Carmine Gallo is the expert!